Styling For Women After 40 With “A Fashionating Life” Blog

Studio 512

Ellen Mason and Jennifer Ransom, Co-founders of “A Fashionating Life” blog, joined Studio 512 to talk about ways they’re putting style for women over 40 in the spotlight.

What’s the idea behind the blog?
“It’s a place for women in their 40s who want to feel empowered by fashion in their daily lives. We are inspiring women of all ages to take control of their personal style and view clothing as a powerful tool in the story they tell the word. The 40s is the age where Hollywood actresses begin to feel invisible. They are some of the world’s most beautiful and talented women. How are us mere mortals supposed to feel when we have a hard time finding women our age in a fashion blog? And why should we take advice on how to dress for a career from a 25-year-old who has never set foot in an office?”

Below is a list of local stores that Ellen and Jennifer love, that cater to women over 40:

Style Encore
Kristi Paul, Owner
2929 West Anderson Lane
512.420.2226
www.style-encorenorthaustin.com
https://www.instagram.com/styleencoreaustin/
Upscale resale

Spring Frost
Spring Frost Castillo, Owner
5101 Burnet Road
512.467.9100
www.springfrost.com
https://www.instagram.com/springfrostboutique/
Personal styling and designer deals

Pavement
611 South Lamar Boulevard
512.551.3132
https://pavement.store/
https://www.instagram.com/pavementaustin/
Modern and recycled fashion

Altatudes – temporarily closed due to building damage, but we encourage you to keep her boutique top-of-mind!
Alta Alexander, Owner
1717 East 12th Street
512.761.4292
www.altatudes.com
https://www.instagram.com/altatudes/
An exalted sense of style – designer boutique

Tarrytown Pharmacy
Mark & Leslie Newberry, Owners
Casis Shopping Center
2727 Exposition Boulevard
512.478.6419
https://www.tarrytownpharmacy.com/
https://www.instagram.com/tarrytownpharmacy/
Served Austin for over 75 years. The hidden gem of style, gifts, and so much more.

Learn more about A Fashionating Life on their website, or on social media.

Copyright 2020 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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