Packed Party Founder Shares Story Ahead Of National Small Business Day

Studio 512

With National Small Business Day coming up on May 10, Studio 512 highlighted the female-founded — not so small anymore — business making big moves right here in Austin: Packed Party.

Jordan Jones, the founder of Packed Party, spoke with Studio 512 Co-Host Stephanie Gilbert to talk about all things fun in the party business but also her experience from day one to now. For Jordan, it all started with a “pity party” but grew from there into a booming small business. She shared her personal journey and hopes to inspire other entrepreneurs.

Timeline of business growth:

  • July 2013 – Jordan has dream about sending herself a physical pity party
  • November 2013 – Packed Party goes live with website
  • August 2015 – First non-party package launches…the doorstep necklace
  • November 2015 – Disco Drinks are born
  • February 2016 – Wholesale begins with Paper Source, Neiman Marcus & many more
  • July 2016 – Collabs begin with Rebecca Minkoffs, Draper James and many more
  • August 2016 – Best selling confetti series is kicked off with the Everything Pouch
  • January 2018 – First full collection on our own to 3,000+ retailers!
  • September 2018 – First pop up in Austin, TX
  • August 2019 – Nationwide Launch into Whole Foods Market with paper party supplies collection

Jones also discussed future plans with Gilbert while noting recent milestones:

  • 2020 – Launched two exclusive collections inside Walmart, which reaches 1.4 million weekly impressions and serves four new countries to allow more people to make their lives a party
  • 2021 –  Writes “Meet Birthday” book and creates a wine — both set to launch in the fall!

Learn more about Packed Party at or its Instagram: @PackedParty.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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