AUSTIN (KXAN) — With the Longhorns getting ready for their home opener, Drew Martin, the Executive Senior Associate Athletics Director for External Affairs, joins Chris Tavarez on More than the Score to talk about upgrades to the fan experience at Royal-Texas Memorial Stadium.
This summer, the athletics department announced the launch of Bevo Blvd where they will close off San Jacinto along the east side of the stadium and turn it into a block party with food trucks, jumbotrons and happy hour pricing. Texas’ live mascot, Bevo, will also walk through fans on his way to his perch in the stadium.
The Stadium Stampede, where the team walks through fans on its way into the fieldhouse, will move from DeLoss Dodds Way on the north side of the stadium to Bevo Blvd, as well.
Martin also breaks down Longhorn City Limits where fans can tailgate and catch local Austin music on the lawn of the LBJ Library.
Along with all the pre-game festivities, Texas also cut prices on a some of the most popular concessions to make them more fan-friendly.
Like athletics director Chris Del Conte, Martin also came from TCU, where the two worked together for six years.