Chip and Joanna Gaines release plans for new media company

Chip and Joanna Gaines

FILE – In this March 29, 2016, file photo, Joanna and Chip Gaines pose for a portrait in New York to promote their home improvement show, “Fixer Upper,” on HGTV. Chip Gaines announced Tuesday, Jan. 2, 2018, on Instagram that he and his wife, Joanna, are expecting their fifth child. (Photo by Brian Ach/Invision/AP, File)

WACO, Texas (KXAN) — The Fixer Upper Chip and Joanna Gaines are getting their own television network and multiplatform operation.

Discovery and Magnolia announced an agreement Wednesday morning to launch the joint venture, which has not been named yet. It will include rebranding the DIY network and a TV Everywhere app to be unveiled in Summer 2020.

Local reactions overall have been favorable – people say they love the idea – but some have expressed cons to more Waco publicity. 

“It’s been a blessing to Waco. Booming our economy. All four of my kids have, as they’ve been students, have worked in different places, either in the store or the warehouse or the headquarters,” says Waco homeowner Susan Findlay.

“It’s increased the value of things here in Waco. It has brought more traffic here to Waco. That’s the biggest negative for me,” a second person says.   

According to the release, the venture will have operations in Waco and Knoxville, Tennessee. 

The Waco couple will serve as the Chief Creative Officers and HGTV President Allison Page will serve as the president of the venture.

Chip and Joanna Gaines released this statement:

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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