AUSTIN, Texas – KXAN-TV and High Five Events introduce KXAN Simple Health as the title sponsor of the 2020 Austin Marathon 5K. The partnership includes amplification of the Simple Health initiative, race weekend activations, and year-round media opportunities. The Austin Marathon KXAN Simple Health 5K benefitting Paramount Theatre will take place on Sunday, Feb. 16, 2020.
“We’re proud to support the Austin Marathon through our station-wide initiative, Simple Health,” said Eric Lassberg, Vice President and General Manager of KXAN. “By highlighting all events during Austin Marathon weekend, including the Austin Marathon KXAN 5K, we hope to raise awareness for Central Texans on fun ways to be active within their community.”
KXAN’s Simple Health is a public service initiative focused on providing its viewers with healthy living and wellness tips across all KXAN platforms. KXAN has partnered with The American Heart Association and focuses on their four tenants; eat smart, add color, move more, be well. The Austin Marathon was recently on KXAN’s Studio 512 to discuss summer training tips as part of KXAN’s fitness focus. KXAN is the Austin, Texas, NBC affiliate committed to providing Central Texans valuable and local news coverage through its in-depth, investigative brand.
“The growth of our partnership with KXAN has been tremendous and we know the Austin Marathon KXAN 5K will benefit from that growth,” Jack Murray, co-owner of High Five Events. “Their Simple Health initiative aligns with one of our main goals: to get people moving and living healthier lives.”
The Austin Marathon KXAN 5K will begin at 7:30 a.m., 30 minutes after the Ascension Seton Austin Marathon and Austin Half Marathon. It still benefits Paramount Theatre, Austin’s original performing arts venue since 1915. Participants will participate in the only Austin 5K that runs on historic Congress Avenue. The stroller-friendly course is perfect for the entire family. All participants receive an Under Armour participant shirt and a commemorative finisher medal. The current price, $39, will increase to $49 on Tuesday, September 10th. More than 2300 participants registered for the 2019 Austin Marathon 5K.
The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.
About KXAN News
KXAN News is a station dedicated to serving the community by delivering in-depth investigative coverage that gets results for Central Texans and provides quality storytelling on all platforms. To learn more about KXAN, please visit KXAN.com.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv .
About High Five Events
Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. In addition to the events it owns and produces, the Austin, Texas-based company offers consulting and event production services to dozens of additional events each year. High Five Events is community-centric and has more than 100 years’ combined experience organizing large events across different venue types in a variety of locations. Follow High Five Events on Twitter (@highfiveevents), Instagram (@highfiveevents), and Facebook (facebook.com/HighFiveEventsWorldWide/) for news and updates