‘Share the Road’ campaign gears up motorcycle awareness


AUSTIN (KXAN) — May is Motorcycle Safety Awareness Month, and last year alone, 455 people died in motorcycle crashes on Texas roadways. Since January, KXAN has covered seven different motorcycle crashes where the motorcyclist has died. Texas Department of Transportation officials want to decrease that number and instead increase awareness through a campaign kicking off Thursday called “Share the Road: Look Twice for Motorcyclists.”

The goal is to help reduce the high number of motorcycle crashes in Austin by making drivers more aware of motorcyclists. As part of the campaign event, drivers and neighbors are invited to come hear the story of a motorcyclist who lost his leg and spent a month in a coma after being hit by a truck.

“In a majority of motorcycle crashes [that] we see, the drivers say, ‘I just didn’t see them,’ so we are really encouraging people to look twice,” said TxDOT spokesman Mark Cross.

Members with Austin Police Department, Texas Department of Public Safety, Austin-Travis County EMS and the Texas Patriot Guard Riders will be participating in a motorcycle procession through Downtown Austin to help generate motorcycle safety awareness. TxDOT will also showcase a glass-panel truck with an interactive display that is traveling across Texas. Drivers can sign a pledge to look twice and then take a picture on the motorcycle inside the truck.

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