‘Pizza Lady’ breaks another HEB record


SAN MARCOS (KXAN) — Four-hundred pizzas sold in one day. Whoever thinks that’s an unrealistic sales goal, hasn’t met Sherlon Jackson-Veal. She’s known as the “Pizza Lady” —  shouting out the word and sampling slices and she’s become a very familiar face at the San Marcos HEB off East Hopkins Street.

Wednesday is a day she’s has been waiting for since last year, ever since she broke her goal of 350 pizzas sold. This year that number jumps to 400.

“This year we actually made a total of 500 pizzas because I have to have a lot to demo all through the day,” Jackson-Veal said.

Rocking her new shirt with the words “Pizza Lady” printed on the back, she’s determined to sell as many pizzas as the grocery store has ever seen. Just 30 minutes on the clock and she’s hit the 45 pizza sales mark. “I’ve been doing this for four years now and we just have fun, we get down,” Jackson-Veal said.

Store managers say not only is she a huge asset to  the store but to the community as well. “When she gets behind something, she gets behind it 100 percent and she sells the heck out of it,” said Raymond Dombrowsky, manager at  Jackson-Veal’s HEB.

With a little help from her friends, the pizza lady says she’s serving more than just samples, she’s serving up smiles, with a side of determination

“I’m gonna stay until I reach 400. If I have to work all night, I’m just gonna be saying pizza all night long,” Jackson-Veal said.

Wednesday evening, KXAN learned Jackson-Veal met her goal.

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