GLENDALE, Calif. (KXAN) — International House of Pancakes, no more. After a week of speculation, well-known breakfast joint IHOP announced it’s changing its name to IHOb, with the “b” standing for “burgers.”
The American chain teased the change June 4 on Twitter, saying “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb.”
Throughout the next week, it continued its clues, including with a survey asking people what they think the b stands for (It was not, in fact, the most-voted on option of bacon. But, at least it wasn’t barnacles.)
It also insisted upon replacing the “p” in various words with “b.” “Since we know you’re all waiting in anticibation for what the b could be, we’ve decided to give you one more biece of the buzzle,” it tweeted June 8.
The new International House of Burgers is rolling out a menu with seven “ultimate steakburgers” with a variety of toppings. The flagship IHOb location is in Hollywood, California. However, according to the Today Show, the chain said it is still offering pancakes and other breakfast items. It wouldn’t confirm how long the “IHOb” name would be in effect and said only its flagship location will have IHOb on its exterior. Other locations will have IHOb signs inside.