SAN FRANCISCO (AP) — Facebook CEO Mark Zuckerberg is declaring at the social networking company’s biggest conference of the year that the “future is private.”
Zuckerberg is using the Tuesday keynote address to sum up his plan to turn Facebook and its related services into the equivalent of digital living room where people can share things in more private ways than they currently can on Facebook’s main social network, now populated by more than 2.2 billion users.
Zuckerberg launched this new emphasis earlier this year as Facebook tries to recover from a series of huge privacy lapses that have rocked the company over the past 15 months. It continues to run a highly profitable business built on collecting personal information from its users so it can sell ads targeted to their interests.
Zuckerberg and his lieutenant, Sheryl Sandberg, have apologized repeatedly over the past year for Facebook’s ever-expanding list of mishaps over privacy, data misuse and security problems. Last week, the company said it is setting aside $3 billion to cover a possible fine from the Federal Trade Commission over privacy violations. Facebook has suffered hacks, allowed hate speech and live-streamed mass-shooting horror.
Conference attendees — by and large software developers who make a livelihood working with Facebook and its family of apps — will have a variety of sessions to choose from. They can, for instance, sit in on “Facebook Stories School,” where they’ll learn about “tips and tricks” for making the best of this disappearing video feature. Or they can take in “Applying AI to Keep the Platform Safe,” where they can discover how Facebook uses artificial intelligence to “detect and remove bad content.”
Zuckerberg said last week that Facebook’s focus on private communications will be built out over the next five years or more. The model for this, he said, will be WhatsApp, a Facebook service that already offers end-to-end encrypted messaging — messages that can be opened by only the sender and the recipient and not by Facebook itself. But that approach comes with its own sets of problems. In India, for instance, misinformation spread on WhatsApp has led to real-life violence and even killings.
“A few years ago, we probably would’ve rolled this out and tried to deal with issues as they came up,” Zuckerberg said during Facebook’s earnings call on April 24. “But now part of our new approach of trying to be more proactive about social issues is trying to build in from the ground up, getting this right up front.”
Last year’s F8 conference took place weeks after the Cambridge Analytica scandal, in which tens of millions of Facebook users had their personal data accessed by a political data-mining firm without their consent. Zuckerberg had also just testified before Congress about that and other privacy mishaps, but at F8 was already trying to put those troubles behind him.