Wimberley hopes to become Central Texas’ newest music hub


WIMBERLEY, Texas (KXAN) — Passion for live music runs deep in Central Texas — so why not add another community to the list the help attract more musicians?

That’s what Texas Gov. Greg Abbott’s trying to do. On Thursday, the Texas Music Office and the City of Wimberley will host a community workshop intended to help the town get their ducks in a row, to put it on the map as a music-friendly location.

According Abbott’s office, TMO’s program, which has helped various Texas cities, gives communities insight on developing a music industry and communicating with musicians that a community is doing what needs to be done to attract and develop the industry’s growth.

The workshop is the first step in becoming a certified community, per Abbott’s office. Once certified, Wimberley will be one of more than 20 other Texas cities with this official recognition.

“As we unleash the full might of the Texas economy, I am committed to working alongside community and business leaders in Wimberley to ensure they have the knowledge and tools they need to succeed,” said Abbott. “Music is a big part of the Texas brand and our local economies, and I thank the Texas Music Office for helping communities large and small to amplify creative partnerships and spur new business growth.”

The beautiful thing about music is it can bring all walks of life together.

KXAN met a few musicians on the Wimberley square Tuesday, who were practically singing with excitement, in-tune with the idea the city could become the newest certified music hub in Central Texas.

“I would hope that it would bring more people from other areas, that will have an opportunity to hear the talent level that we have in town and by doing that will give us more opportunities as musicians,” John Imperial, musician and co-owner of Wimberley Soundstage, said.

Other musicians agree.

“I’ve been here my whole life practically, it’s cool to see it change,” one musician playing guitar on the Wimberley square said.

Joyce Webb, a singer and pianist, is a long-time musician in the Wimberley community, saying it’s only grown over the years.

“Everybody has live music here,” Webb said. “If there’re [musicians] not hired, then they just set up like this guy here.”

Wimberley’s Mayor Pro Tem Rebecca Minnick said after the workshop, they’ll gather a database for music services in the area, helping finalize its certification.

“It is absolutely overdue,” Minnick said. “I think we have a lot of the infrastructure in place already.”

So, what is expected to be the long-term impact?

“There’s plenty of full-time musicians that need a little help,” Imperial said.

He and others hope it brings money into the city all while keeping the sweet melodies of music making afloat.

There are already two dozen music-friendly communities across Texas, including Austin, Round Rock, Dripping Springs and Bastrop. San Marcos and Kerrville in our area also want to apply for the designation.

KXAN reached out to a number of these communities to see if their investments are worth the effort.

Round Rock leaders told us they had nearly 10,000 fans come out for Music on Main concerts this spring. Bastrop officials said they started a database to allow venues to book acts, and the program continues to grow.

To get certified, cities must designate a music office or liaison to provide monthly progress reports, collaborate with music nonprofits, create an advisory board and more.

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