Students given 24 hours to help nonprofits build their brand


A group of Texas State University graphic design students is helping local nonprofits better market their organizations, and they’re doing it all for free.  

A total of 32 students from the university are partnering with Alchemy Systems to help eight nonprofits. The teams of creative professionals and students brainstormed and developed everything from logos and branding materials to fundraising campaigns, building signage and videos all in 24 hours.  

“This is giving nonprofits the materials they need to be successful. We’re giving them all the tools they need to get out there and make more money,” said senior art director for the Austin Creative Department Josh Cunningham.  

Not yet graduates, these young graphic designers are already filling their portfolios with real-life clients. “They’ve gone out all over the place and they’ve had a lot of success with these materials,” said Cunningham.

But the work they’re doing isn’t for your everyday company, these are organizations created to help the less fortunate, save the environment, or in the case of Jerry Horton, provide affordable housing for those with intellectual disabilities.

“We didn’t have a real logo, we didn’t have a real tagline, we didn’t have all the graphic kind of stuff and we thought, wow, this would be a great opportunity for us,” said Horton. 

To contract the work out, it could cost him thousands. In fact, Cunningham says a new website could cost organizations around $30,000. 

“It’s invaluable. We couldn’t afford this,” said Horton. 

The final product helps Horton get his nonprofit heading in the right direction, and for the students, the experience is also invaluable as they’re already picking up clients before they graduate. 

“These organizations are doing something much bigger than themselves, to be able to help out the community and give back, it means a lot to us,” said Texas State University Student Dania Juarez. 

The eight participating nonprofits include: Barton Springs Conservancy, Flatwater Foundation, Stand Up Eight, Six Square, Camp Fire Central Texas, Point Rider, Faith in Action Georgetown, and Trinity Child Development Center.  

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