Push to end publicity following viral video of mass shooting


AUSTIN (KXAN) — The horror of the mass shootings in New Zealand spread quickly when a nearly 17-minute long Facebook Live of the attack was screen-grabbed and shared by millions on the internet. 

Some have questioned the responsibility social media sites have in minimizing this type of harm brought upon the public. 

There’s now a push to get more people to take steps to minimize the attention these attackers so desperately crave. 

“Parkland, Sante Fe, Virgina Tech, the list goes on and on. People on the street can tell you the name of the person who did it. And I think that’s a tragedy because they can’t tell you the name of the person who stopped it or whose life was cut shortly by it,” said Jeff Broaddus, executive director of Broaddus Defense. 

For nearly two decades, Broaddus, secret service agent and executive director of Broaddus Defense, has been teaching military men and women and different law enforcement agencies how to respond to emergencies, active shooter situations and terroristic plots.  

“We have to remain agile in our tactics and take a critical look at what minimizes death and injury.”

But he’s also seen how his training can extend to each of us, too. According to Broaddus:

“You don’t have to have a patch on your arm or carry a gun for a living to protect the innocent.”

He said the best way to mute a mass shooter is to refuse to air out their agenda. 

“The real story is the resilience of a community, or the heroic actions of the responders and victims and survivors of an incident.”

A campaign launched out of the Advanced Law Enforcement Rapid Response Training [ALERRT] Center at Texas State University, called “Don’t Name Them,” explains “the contagion effect,” a theory where those who give shooters publicity only add to the frequency of these tragedies. 

“Bad things can happen to good people and we need to recognize the reality of that and take common sense steps to mitigate that,” Broaddus said. 

We’d like to let you know: KXAN is mindful of this when a mass shooting occurs. We strive to emphasize the impact and victims involved, rather than those who commit the crimes. 

But there are reasons names and pictures of suspects may be used. 

For example, KXAN aims to keep you updated on the justice process and/or go in-depth into the suspect’s background to better understand why it happened. We will always use our best judgement to minimize harm. 

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Austin-Travis County

Tracking the Coronavirus

Coronavirus Cases Tracker

Latest Central Texas COVID-19 Cases

Trending Stories

Don't Miss