Moms gather for social media influencer summit, discuss future of ‘mommy blogs’

Austin

AUSTIN (KXAN) — If it’s a question about feeding, potty training or sleepless nights, many parents know where to go online to find success stories from other moms.

“Mommy blogs” are now a multi-billion dollar industry that started with online conversations between new moms in search of answers. On Wednesday, about 1,000 mothers will flock to Austin for an annual conference called Mom 2.0.

The Mom 2.0 Summit will gather influencers who create content online in everything from parenting, entertainment, food, politics, business, marketing, technology, social change, travel and design. Summit officials said this gives women an opportunity to “compare notes, discuss ideas, and forecast what’s next for women online and in the marketplace.”

While the summit features a range of topics, many of the women make content focused on parenting. Jennifer Borget is one of those moms. She lives in the Austin area and has amassed thousands of followers online through her blog Cherish365.

Borget said she started blogging 10 years ago before she was even a mom because she was interested in the idea of blogging. Now, the mom of three said the experience of being online has made a difference not just for other moms but for herself as well. 

“I think we have so much information at our fingertips, and though books are still great resources, sometimes it’s nice just to hear from people you can relate to more. Not necessarily experts but people that are down in the nitty-gritty going through it right alongside you. And it’s just so easy to access it from our pockets from our phones,” Borget said. 

For many women, blogging and creating online content is also a source of income. Borget said the payout varies because it truly depends on what the creator is focused on and how their platform works but said it can range from a couple of hundred dollars to millions. 

“The sky’s the limit,” she said. 

KXAN also asked Borget what advice she has for other moms who may be interested in jumping into the blogging world. Borget said, “Don’t feel like you’re behind because everyone brings a different perspective to the table.”

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