AUSTIN (KXAN) — Spin, a rideshare company owned by Ford Motor Company dropped 100 scooters on Austin streets Friday with hundreds more planned, the car manufacturing company announced on Twitter.
Ford bought Spin last month in an attempt to gain a foothold in the growing market. The company started with 100 e-scooters this week and will ramp up operations in Austin to about 400 scooters and expand to 100 cities across the U.S. over the next 18 months.
The City of Austin allows each rideshare company to have up to 500 scooters in the downtown area but they do not have a limit on how many companies can operate in the city. As a result, there are about 9,000 scooters licensed to operate in downtown Austin and are operated by about seven major companies including Uber and Lyft.
If you don’t understand the e-scooter craze, you may be among the minority because the services are in demand. In October alone, 275,000 trips were taken on scooters in Austin.