AUSTIN (ABJ) — The longtime Austin tech brand HomeAway — one of the city’s few homegrown global giants — is being phased out.
Bellevue, Washington-based Expedia Group Inc. announced May 2 that it is going with the Colorado-born Vrbo brand as its primary short-term-rental brand. That means a new 16-story tower in North Austin will be the new headquarters of Vrbo, rather than HomeAway.
The HomeAway.com website will remain active for the foreseeable future, according to a spokesperson, but Vrbo will be the go-to name for marketing and branding purposes.
Read the full story at Austin Business Journal.