AUSTIN (KXAN) — Reward for any information that leads to an arrest in the killing of a beloved north Austin “ice cream man” is now up to $24,000.

Wednesday morning, a family member of homicide victim Adelaido Bernabe Urias and several different groups held a press conference to talk about Urias’ killing and the increased reward.

Adelaido Bernabe Urias was shot during a robbery and died a week later. Photo Courtesy: Leo Bello

Urias’ nephew, Leo Bello, along with the Austin Police Association, Amigos En Azul, Austin Cops for Charities and LULAC, spoke on the front steps of Austin Police Headquarters.

The four groups, along with the Greater Austin Crime Commission, have pledged $23,000 to the reward money pool.

Crime Stoppers ATX is offering $1,000 as well, bringing the total reward to $24,000 for any information leading to the arrest of the people responsible for Urias’ death.

Urias was robbed by three people at gunpoint outside the Serena Park Apartments in June. He was shot, and he died of his wounds a week later. According to Austin Police, Urias was robbed in the middle of the day.

“This was a crime of opportunity,” said Officer Bino Cadenas. “They saw Mr. Urias pushing the cart. They thought he had money, so they robbed him.”

“The family is always going to remember him as a hard working man, a very nice man, who lived his life trying to get by, working everyday,” Bello said. He added, he “doesn’t understand how anything like this could have happened to him.”

Adelaido Bernabe Urias died after being shot in a robbery. (Photo Courtesy Maribel Olvera)

Bello said the hardest part is explaining to his own children, as well as kids the “ice cream man” interacted with, why Urias is never coming back.

“It’s very sad because the kids are still asking if grandpa’s going to come back. How can you tell a little kid that grandpa’s not coming back?” Bello said.

He said in Spanish, and Cadenas translated, “They just don’t quite understand what happened, and he’s having a hard time explaining to them, to his children, that his uncle passed away.”

Cadenas said the suspect description they have is vague — three African American males.

He said homicide detectives are working around the clock, but they need help from the public.

They said you can remain anonymous and offer tips to the Capital Area Crime Stoppers.

“Please come forward, talk to the police, help us, don’t be scared,” said Bello. “We need justice.”