Facebook partners with ACC to implement new curriculum


AUSTIN (KXAN) — Facebook is partnering with Austin Community College to develop a digital marketing curriculum to help create more small businesses in Austin.

Austin Mayor Steve Adler says the plan could help the unemployment rate in Texas.

“One third of the jobs in Austin come from small businesses resulting in this city having the lowest unemployment rate in Texas and the second lowest in the country,” said Adler.

Facebook recently collaborated with Des Moines Area College in a similar educational program that will be released next month.

The coursework at both ACC and Des Moines Area College will have social media marketing and digital media strategy.

A Facebook spokesperson says ACC will show students how to maneuver the course.

“The main focus will be on the digital marketing ecosystem as a whole, while the goal is to provide students with a 360-degree view on what it requires to be a digital marketer,” said a Facebook spokesperson.

The president of ACC, Richard Rhodes, says this program is designed to prepare students with the skill sets necessary for them to become successful in the business world.

“Whether they are small business owners, budding entrepreneurs, looking at incubator possibilities, or existing students, this plan will provide them with everything they need to know,” Rhodes said.

Mayor Adler says having a strong social media presence is critical for small businesses to become successful.

“Facebook is an integral tool to help track customers, hire employees and build a company’s brand,” Adler said. “Through high quality, ACC is at the forefront as the lead component of shaping the workforce and economy of our community.”

Details of this curriculum are still being finalized and the program is set to launch this spring.

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