AUSTIN (KXAN) — An Austin film community staple, video-rental spot Vulcan Video, is collecting money via a GoFundMe campaign to save its business.
The local video store opened in 1986 and spawned two other locations, but increasing rental prices has caused those locations to close and the company’s last one, located at 4411 Russell Drive, is now in trouble, too.
On its GoFundMe page, Vulcan Video Operations Manager Matt Taylor says:
“As the years have gone on, the city has grown and become more “hip”, but with that popularity came an unfortunate byproduct: skyrocketing rent. Much to our dismay, the ATX where one can survive on $2 tacos, cheap beer, and a record store clerk gig no longer exists (though, trust us, many are still trying), and Vulcan has been feeling the strain of these increases just as much as anyone in the area.”
The company says it was recently hit with a new rent increase and it has caused the video store “to feel like we’re drowning.” Vulcan says it has cut back on every expense it possible can, outside of its staff, who the company says it considers family, and the store, their home.
Vulcan Video is trying to raise $35,000 for expenses including:
- Stocking/restocking movies
- Paying staff
Taylor concludes the GoFundMe letter by saying that the store is quite obviously not raking in money from its $2.99 rentals, but that the company sees its value in being a community center, a public service and a time capsule, saying:
“Keep Austin Weird” is a local catch phrase that’s been perverted and commercialized beyond holding any true meaning these days, but Vulcan Video is genuinely attempting to preserve a piece of “Old Austin” while we still can. This place is still weird, wonderful, and homegrown, and we wanna keep the doors open for as long as humanly possible.