AUSTIN (KXAN) — If you thought the summer of hard seltzer was over, think again.
With the nation gripped by a White Claw shortage and seltzer memes flooding social media, the craze seems sure to persist well into fall and perhaps beyond. And now an Austin-based alcohol company is getting in on the action, with the hopes of capturing the higher end of the market interested in the adult beverages.
The company behind BeatBox party punch on Sept. 3 launched its own hard seltzer line called Brizzy, with drinks modeled after craft cocktails.
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