Amazon’s Alexa apologizes to Austin, other rejected HQ2 cities


AUSTIN (KXAN) — If you’re anywhere but New York City or Crystal City, Virginia, then Alexa has a message for you: she’s #SorryNotSorry.

Amazon selected two cities for its new headquarters, leaving Austin and 17 other cities who made the finalist list out potentially months of work and money. So, an Austin-based ad agency, McGarrah Jessee, thought they all deserved an apology, and that Alexa would be the best person to give it.

“If it makes things any better, it’s not your lack of infrastructure and incentives — it’s us,” Alexa said in the apology, going on to say the bats are also an issue.

“For all we know, you’re all secretly vampires,” it said. “Like a sanctuary city for vampires who love tacos. Sorry, this is coming out all wrong.”

The McGarrah Jessee teams built the “Please Apologize” skill earlier this year and decided to use it to create the apology Austin deserves, creative director Sarag Weigl said.

“It’s purely entertainment,” Weigl said. “We may add more functionality down the line, but the original intent was to build a skill that our creatives could have fun with, and hopefully get a laugh.”

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