SEATTLE/AUSTIN (BUSINESS WIRE) — Amazon and Whole Foods Market announced a third round of price cuts will begin Wednesday, with lower prices on fresh produce for all customers and expanded Prime benefits on popular products across departments.
Starting Wednesday, customers will find new lower prices on hundreds of items with an emphasis on peak-of-season produce, including greens, tomatoes, tropical fruits and more. Price examples include, large yellow mangoes ($1/ea.) and organic bunched rainbow chard ($1.99/ea.).
The company is attempting to reach more customers at a lower price point and be competitve with other national grocery chains while adding more incentives to join Amazon Prime.
Prices will be reduced by an average of 20% on select items throughout the store.
Whole Foods Market joined Amazon in August 2017.