Local bunny a finalist for classic Cadbury commercial update


CEDAR PARK, Texas (KXAN) — A local family is waiting to hear if their rabbit will be chosen from 20 finalists to update the classic Cadbury TV commercial in which various animals pose in bunny ears.

The candy company put out the call last month for photo submissions, attracting some 4,000 pet pictures from lizards, dogs, cats, llamas, horses and others, all wearing bunny ears. Kristi and Jeff Fugitt of Cedar Park saw the ad for submissions and sent a photo of their bunny, Indigo.

“She was in the top 20 and she’s the only bunny,” Kristi Fugitt said. “She’s the real deal.”

Cadbury, makers of the love-them-or-hate-them creme-filled chocolate eggs, posted all 20 finalists’ photos to Facebook earlier this month and plans to select the sole winner soon.

The winning animal, the company says, will update its 35-year-old commercial advertising the candy-maker’s sweets around Easter. The pet’s family also wins $5,000.

Indigo, or Indi, as her family calls her, is almost a year old. The Fugitts got her to replace their less-than-cuddly snake after their son found research that rabbits do well indoors and can even be litter-trained.

Now the shy lionhead mix has full reign to hop around upstairs. “We like to leave her outside of her cage as much as we can,” Fugitt said.

After making the finals, the family had to submit a video of the bunny to help the judges select a winner. The one-minute static shot of Indi licking her paws turned into a family project — Kristi behind the camera, Jeff writing the script, “and then our son did an English accent as a voiceover for the video,” Kristi explained, a nod to the candy company’s roots.

Judges are basing their decision on three criteria: relevance to contest theme, creativity and brand appeal. It’s not clear when the winner will be announced; the Fugitts had expected to hear something last week, but they’re still waiting.

Contest rules state the winner must be able to shoot the commercial before March 25.

For a pet whose owners already describe her as ornery, the contest is already going to her head. “A little bit, yeah,” Jeff Fugitt laughed. “I’d say so.”

Added Kristi: “The orneriness is coming out a little bit more.”

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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