International Eat Ice Cream for Breakfast Day on a sweet mission

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AUSTIN (KXAN) — You might not know it, but you’re in for a sweet treat today – for various reasons. It’s International Eat Ice Cream for Breakfast Day, all to “support the fighting, remember the resting and party on with the survivors.” It’s meant to spread awareness children who are battling or have battled cancer.

This recent movement started two years ago with a Minnesota family celebrating the life of Malia, who’d passed away from cancer in December 2010. To celebrate the girl who was once so full of life and “touched countless lives with her energy, humor, laughter and hugs,” they ate ice cream for breakfast, and it just kind of spread from there.

“About 50 close friends and family celebrated the life of Malia, by eating ice cream for breakfast.  In the creative style of her spirit, people sent silly, crazy and smiling pictures from Malls, drive-thrus, kitchen tables, couches and cars,” posted the group’s website. “Last year, someone suggested that eating ice cream for breakfast become a national holiday and honor all children who have battled childhood cancer. So on a whim, a graphic was made and shared.  Within days, it went viral and over 1,600 people from 12 nations joined in, 55 cancer kids and their families were honored and over 85,000 people heard the message that kids get cancer, too.”

The plan is to continue eating ice cream and spreading the love. If you’re eating to honor a specific kiddo — whether they’re resting, celebrating or fighting – snap a picture and share it out. You can share it on the group’s Facebook page or by using the hashtag #IceCreamForBreakfast and #KidsGetCancerToo on social media.

The group adds, “We want this day to be all about childhood cancer awareness, so we don’t fund-raise or promote other sites or cancer resources, or promote adult cancer awareness or other special needs. Those are all wonderful things, but this day is all about fun, ice cream and awareness.”

Watch a video about Malia’s life

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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