AUSTIN (KXAN) — Investigators with APD say a man was shot inside a car in a parking lot in the middle of the day.

This happened on Thursday, Jan. 27 around 12:30 p.m. Witnesses told police a man approached the victim in the parking lot of the convenience store on the corner of Elmont Drive and Pleasant Valley Road, demanded money, shot the victim then ran away.

“Terrified, I just got back from visiting my parents back home in Hawaii. And to come back and hear this I’m like ‘oh my gosh, am I safe,'” said Monica Kirst, who lives nearby.

The victim, identified by police as 20-year-old Jose Rangel Mata, was a passenger in the car. The driver took him to a nearby minor emergency clinic after the shooting. That’s where APD and Austin-Travis County EMS responded to the emergency call, and despite their lifesaving measures, Mata died.

Investigators say the suspect was last seen running into the Ballpark North Apartments located at 4600 Elmont drive, a couple of blocks away from where the shooting happened.

Police say the suspect is a man in his early 20s, thin-to-medium build, with short hair and prescription glasses.

The crime happened in a portion of southeast Austin where APD, in conjunction with community members, previously launched an initiative to curb crime. It’s called the Riverside Togetherness Project. The grant-funded measure includes outreach programs for children impacted by domestic violence or bullying, resources for the neighborhood’s homeless population and increased police patrols in certain high-crime hot spots.

Anyone with information is asked to call APD’s homicide unit at (512) 974-TIPS or email homicide.apd@austintexas.gov.