AUSTIN (KXAN) – In the ongoing fight between a demolished East Austin Piñata store and the landowners, the man at the center of the controversy has resigned from his company over this issue.

In an open letter to Austinites from Status Labs, a reputation-management company, it says Jordan French has resigned from the company.

“We held nothing back in expressing our dissatisfaction and made our stance clear from day one,” a statement from the company said. “With the dismissal of Jordan French as Chief Executive Officer, we are happy to say that our voices were heard.”

The owners of Jumpolin say their store and merchandise inside were unfairly demolished.

City documents show French’s other company, F&F Real Estate Ventures, bought the property and had applied for demolition permits. Activist representing the store have said French’s company falsely claimed the store was behind on rent and that is why they were evicted.

A group booked in advance to hold a party on the site during South by Southwest backed out after learning about what happened to the store.

A court ordered all work on the site stop while the legal battle continues.