AUSTIN (KXAN) — A $9 million goal, 24 hours to raise it and more than 600 non-profits participating. The fourth annual Amplify Austin campaign kicked off at 6 p.m. Tuesday in an effort to bring funds to big and small non-profits in the city. Before Wednesday’s 6:00 p.m. deadline, Amplify was able to raise $8.5 million in the last 24 hours, exceeding last year’s total of $7.7 million.
“What the event is doing is getting all of these wonderful non-profits online,” Celeste Flores, the executive director of “I Live Here, I Give Here” said. “But more importantly meeting the donors where they are online, and really changing lives at small dollar amounts.”
The organization has been running the Amplify campaign since 2013. Last year, Amplify raised $7.2 million. A change from previous years is the addition of 100 participating non-profits and twice the amount of fundraisers, according to Flores.
“We really focused in on all of the seven counties that we cover and making sure all of them know this is a tool and a platform for them and their donors,” Flores said.
She added planning this campaign takes a great amount of preparation. Non-profits start signing up as early as the fall.
“As soon as this Amplify is over, we’re already thinking about the very next Amplify Austin and how to make it better for the donors and the non-profits–everyone involved in the campaign,” Flores said.
Amplify Austin has raised more than $16 million in the last three years and urges Central Texans to continue giving back.
“I just encourage everyone to get online and be inspired by the work that’s being done in our backyard and give,” Flores said.