AUSITN (KXAN) - Austin City Limits launches today, and for the first time ever the Austin City Limits Music Festival is expanding to two weekends. The new format is music to the ears of area businesses.
Several businesses surround the area, and they're counting on twice the profits.
Barton Springs Bike Rental sees business pick up every year for ACL. In fact, sales from that event alone help keep them afloat.
"ACL is probably a fifth of my business all year," said owner Mark Mitchell.
This year, he's watched it tick up even more.
"It's increased the business a lot by doing two weekends [of ACL]," Mitchell said.
Just a very short bike ride down the road is the center of it all. All day Thursday, finishing touches were going in at Zilker Park. Crews were zipping around on golf carts. People were out picking up tickets at the box office.
Thousands of music fans are ready to step into the festival Friday and many of them will be getting around on a bike.
Barton Springs Bike Rental has more than 300 bikes to rent out. They've labeled many of them already, with the names of those people who will pick them up soon.
"We started getting reservations like six months ago," Mitchell said. "We started preparing the bikes this month, and we ordered a lot of extra things like lights and locks, because every bike got to have all that."
The Austin City Limits Music Festival runs from Oct. 4-6, and then again from Oct.11-13.
In-Depth information surrounding festival
- City of Austin reports the economic impact from last year's event was $102 million
- There are no single-day passes this year because data showed that most people who bought single-day tickets were also buying more than one day. It led festival organizers to think those people really wanted a three-day pass, according to Lindsay Hoffman, festival marketing manager for C3 Presents.
- There is a new craft beer garden this year for the first time.
- Don't forget to register your wristbands for the first time this year. That way, your wristband remains yours.
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