AUSTIN (KXAN) - "Be Book Smart," that's the message Macy's is trying to send to help children in need of books.
The Be Book Smart campaign is asking customers from Macy's to donate $3.00 to help provide a book for needy children. In return the store will give customers $10.00 off purchases of $50.00 or more.
Macy's will donate 100% of every $3.00 to the organization Reading is Fundamental for purchases between June 24 and July 31.
RIF said middle income neighborhoods have a ratio 13 books for every child. Low income neighborhoods, however, only have one age appropriate book for every 300 children.
The organization provided 15 milion books to over four million underserved children but the say government budget cuts are cutting into how many children they can help. Federal funding for RIF was not reinstated in 2011 and they say that will alter access to books for millions of children in this country.
"Be Book Smart comes at a time when RIF truly needs the support of every Macy's customer," said Carol H. Rasco, president and CEO of RIF. "Macy's continues to be a generous corporate partner to RIF, and we are thankful for their dedication and commitment to helping us provide books to the children who need them most. We know that together we can reach our goal of building a more literate America."
RIF has partnered with Macy's since 2004, raising more than $16 million in support for children's literacy.
Macy's also sponsors RIF's Multicultural Literacy Campaign, a multi-year effort to promote and support early childhood literacy in African American, Hispanic, and American Indian communities, where reading scores are often the lowest.
Last year, Macy's supported RIF programs that provided 3.6 million free books to more than 1.2 million children and donated 350 multicultural book collections to RIF programs throughout the country.
"Macy's is proud to enter our sixth year of partnership with RIF," said Martine Reardon, executive vice president of marketing for Macy's. "We are committed to RIF and the millions of children and families the organization serves.
Be Book Smart provides an easy opportunity to give back to local communities by supporting children's literacy, and we thank customers with a great offer for their back to school and fall fashion shopping!"
RIF will host a sweepstakes on Facebook to encourage supporters to share the Be Book Smart campaign with friends. Each week, one winner will be awarded a $500 Macy's gift card.
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