AUSTIN (KXAN) - When you're out and about in Austin it's easy to see why it is known as a city of runners. And it's why Austin has become one of the hottest places to host premiere running events.
But keeping track of all of them can be a major hurdle to capitalizing on their success.
"We have the 3M Half Marathon, we've got the Luke's IBM 10K," said race coordinator John Conley. " The Austin American Statesman Capitol 10K, and the Austin Marathon... half marathon presented by Freescale, and we got the Paramount 5K."
Now, organizers say they've come up with a solution that will boost the bottom line for the city and local businesses.
"Austin is the center of the universe, said runner Bill Bill Holland. "So I can see how more and more people are coming in...when you've got trails like Lady Bird Lake and all, it's just a tremendous place to be.
"Oh yeah, I don't want anybody else to come," Holland added with a laugh.
But come they will. Several of the organizers of the aforementioned races are banding together to create RunAustin. It's a website and platform to help promote running events in Austin.
"We think that the combined efforts in terms of promoting the city as a destination, the combined efforts of getting this message out to a national audience, that Austin is a great city with great running events is going to help everybody," Conley said.
Austin's corporate community appreciates the running demographic.
"They attract vibrant, energetic creative people to this city and it makes Austin a destination city for companies as well as for tourists and residents," said Jane Kovacs with 3M Austin.
The $25 million the race industry generates annually can only grow with the help of Run Austin.
"This is just another reason that we get to highlight what makes Austin so great," said Matthew Payne with the Austin Sports Commission. "It's not just the entertainment the great restaurants and the vibe we have. It's the running community too."
RunAustin will seek sponsorships and firm up business relationships to help cut the costs of the races.
They hope to eventually add training programs to help grow the bond with local runners.
"Every time I come out here I'm just motivated by the people I see and activities," Holland said. "It just makes me want to come out the next day."
Hosting premiere running events in Austin comes with a hefty price tag from the city to manage crowds and control traffic.
KXAN first investigated the costs in 2012. The city collects about $40,000 for the Austin Marathon and raked in about $70,000 for the Austin Marathon Relay.
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