From the beginning of the company in 2001, Rock-About has encouraged participants in their rock-climbing classes to follow zero waste practices, said Owner Adam Mitchell.
Earlier this year, the company decided to further push these practices by creating their “Leave No Trace” policy. The policy requires everyone in their programs to properly dispose of trash on hikes and climbs, leaving nothing behind.
“Zero-waste policies are not only helping the earth, but they are also saving money that can be used to create jobs,” said Mitchell.
Rock-About’s mission to care for the environment has strengthened over the years, and as Mitchell said, their partnership with Texas Conservation Corps came naturally in the progression of their efforts. The corps serves the environment and community through efforts such as building hiking trails, making improvements to public lands, leading habitat restoration projects and providing green job training to youth.
The company will promote the corp’s work, as well as donate a percentage of sales to the organization.
“Rock-About is excited to support Texas Conservation Corps, a nonprofit with a mission we believe in,” said Mitchell. “We know we’re going to do great things together.”
Rock-About not only promotes the corps projects and zero waste practices, but they also spread the word about various environmental awareness events around Austin. Mitchell said they are currently working to increase public awareness of National Public Lands Day events taking place at Zilker Park on Sunday.
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