AUSTIN (KXAN) - The city of Austin is hosting two Formula One workshops at City Hall to help local businesses handle an influx of international visitors.
Paul Arcediano, who owns R&R Limo and Bus, is part of a panel discussion at the workshops. He'll join Circuit of The Americas, downtown hotels, and the Austin Convention & Visitors Bureau in teaching companies how to operate during a worldwide event.
"One of the things we've done is partner with a company from Louisville, Ky., that's helped execute the Kentucky Derby the last 10-15 years," said Arcediano. "We're leaning on them on how to handle an event like this."
R&R Limo and Bus is planning to increase its fleet of 70 vehicles with 200 more for Formula One weekend set for Nov. 16 to Nov. 18.
"Mostly we're seeing a huge call volume from the United Kingdom," added Arcediano. "So, it seems like we're going to have a strong representation from the UK at this event."
Austin is no stranger to large crowds. Companies like Pink Avocado Catering deliver for SXSW and ACL Fest each year. But, they've noticed parties reserved for F1 weekend have a different flare.
"Most of the time we put seasonal items on the menu," said event director Britt Roth. "But, these [menus] are more focused on impressing and more refined taste."
Businesses don't want to lose their local appeal. The city's seminars will also address cultural barriers, like language, customs, and etiquette, while encouraging Texas charm.
"You obviously want to represent Austin well, and show [visitors] why so many people are moving here every day," said Arcediano.
The city's next workshop will occur on Tuesday from 8am - 9:45am. For more information participants can visit atxgrandprix.org.
Speakers will cover the following topics:
- Introduction to Formula One racing
- Day in the Life of the Austin F1 fan
- Lessons from the Montreal Grand Prix (Aug. 29 only)
- Transportation and Special Events Management
- Keeping Yourself Informed until November 18th
- Attracting Global Customers without Losing Local Flavor
- Bridging the Cultural Divide with International Customers
- Panel Discussion: Operating a Business During a Major International Event
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