Austin (KXAN) - With tickets for reserved seats to the upcoming Formula One race costing $270 and up, it's clear that race organizers are aiming at a a well-to-do class of people.
That's why businesses that deal with private jets, five-star hotels, high-end restaurants and even exotic cars rentals are already booked with customers the for the Formula One weekend in November.
"It's going to be Super Bowl times 10," said Jacob White, CEO of Lone Star Exotics, a car rental company that deals with the likes of Lamborghinis, Ferraris and Corvettes.
The F1 is the main reason the business moved from Denver to Austin a year ago.
"Austin was high on the list with a great economy and really steady growth, but when we saw Circuit of the Americas track was announced -- that was a no brainer for us," White said.
Especially with the type of fans F1 typically attracts: Those who place a high value on comfort and style.
"For our particular clientele coming in, they requested a Texas-style experience," White said. "You know, Texas has a little reputation around the world. We'll wisp them away to a private ranch about an hour from here."
The orders were selling so fast, White said he had to called in reinforcement.
"We've got cars coming in from other cities, as well as New York is bringing in some cars to help supply the demand for that specific weekend." said White.
Dozens of Whites client's will be coming from Africa, Australia and Europe.
On an average Formula One race, half a billion people from around the world tune in to watch.
University of Texas System regents say they're planning to discuss the employment of Austin campus President Bill Powers, who has sparred with lawmakers and critics over his job in recent years.
Just in time for the holidays, Texas is making sure everyone remembers that wishing someone "Merry Christmas" is now protected by law in its public schools.
A 8-year-old was killed while standing outside of a vehicle which lost control during the icy conditions, DPS said.
Because of her position as Travis County District Attorney, the deputies who arrested, booked, and restrained Rosemary Lehmberg last April admit they were worried her threats were legitimate.
American Airlines has emerged from bankruptcy protection and US Airways culminated its long pursuit of a merger partner after the two completed their deal Monday to create the world's biggest airline.
On Tuesday, Capital Metro will roll out it's new MetroRapid fleet and run multiple tests gearing up for its January 2014 debut.