AUSTIN (KXAN) - The excitement is building as Austin's first Formula 1 race is only months away.
Thousands of fans headed over to Austin Convention Center to get an up close and personal look. With 600 million race car fans worldwide, local businesses are looking to cash in.
Car lovers of all ages came to the Formula 1 Expo to take in the beauty of some hot rods.
Simulators and interactive pit stops allow for an up close and personal experience for spectators at the event, as anticipation builds for Austin's first race this November.
"This town is so ready for this we are very excited for Austin," said John McCutchen, a race car driver for Godstone Ranch Motorsports Driver. "As Texans we are excited to add this to our states resources."
Drivers aren't the only ones excited about the expo. Local business owners set up shop looking to grab the attention of international eyes.
"About 50 percent of our customers are from out of town," said Lisa Bagby, owner of a local clothing boutique. "So it's just going to bring a completely new audience for us, and I think its just exciting."
Jewelry, clothes, and race cars might not seem to go together, but these businesses say its all about marketing to a new crowd.
"I feel like everyone i met really didn't know about the store until today and I'm looking forward to seeing a lot of new customers," Bagby said.
With an estimated 35,000 fans visiting the expo this weekend, entrepreneurs are hoping they'll be racing to the bank thanks to the new Formula 1 track.
The Formula 1 Expo continues on Sunday.
More than 100 trees covered in lights now shine bright throughout Zilker Park. The Trail of Lights is open for another season.
A 10-year-old was killed while standing outside of a vehicle which lost control during the icy conditions, DPS said.
Travis County non-profit Center for Child Protection will benefit next March from an all day fundraiser at the Circuit of the Americas that will see plenty of donors racing on the track.
Travis County District Attorney Rosemary Lehmberg heads to court this week as a defendant in a civil trial that could oust her from office.
Santa visited Austin early on Sunday, joining hundreds of motorcyclists for their annual Toy Run.
Late Saturday night into early Sunday morning, a light band of freezing drizzle traversed the I-35 corridor eastward. With sub-freezing temperatures, even the light precipitation created major problems.