WASHINGTON (AP) — The Obama administration is tapping the secrets of mass marketing to help sell the health care law to millions of uninsured Americans.
It's a big challenge:
How do you convince folks that one of the most complex and controversial programs devised by government may actually be a good for them?
The federal Health and Human Services Department has posted marketing research online that provides insight into more than 48 million uninsured.
Three groups are critical to so-called "Obamacare's" success or failure:
They're the "Healthy & Young," about 48 percent of the uninsured, the "Sick, Active & Worried," 29 percent, and the "Passive & Unengaged," 15 percent.
The challenge for the administration: sign up lots of the Healthy & Young to offset the higher costs of covering the sick and worried.
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Sub-freezing temperatures and an approaching upper level disturbance could combine to produce some patchy freezing drizzle or sleet Saturday and early Sunday morning.
Investigators are still trying to figure out who murdered an Austin teacher in Benghazi on Thursday.
Back in June, Governor Rick Perry signed a new law officially letting teachers and students use greetings such as "Merry Christmas" or "Happy Hannukah" in school, all without getting in any trouble.
The Round Rock-based computer giant, Dell Inc., is offering some workers voluntary buyouts as it seeks to trim costs and boost productivity.
The Austin Humane Society reopened to the public Friday after closing its doors for six weeks.
Sub-freezing temperatures will continue across much of Central Texas all day Saturday. A second disturbance associated with the winter storm that slammed Texas Thursday and Friday could lead to more freezing precipitation Saturday and …