Holiday gifts a little more affordable

FORT WORTH (NBC) - Every season seems to have a must-have toy, that certain something parents will do anything or pay anything to put under the tree, such as Cabbage Patch Kids dolls, Furbies and Elmo.  Yet, that is not the case this year. The must-have toy is the more affordable one.

"This year we're doing it a little differently, because it's kind of rough financially," said shopper Lola Boyd.

She will buy only one item for a family "white elephant" gift exchange. Walmart Spokesperson Daniel Morales said the message from customers is clear.

"What they are telling us is they're looking for values this year," said Morales.

Walmart has dedicated part of the front of its stores to a section of toys selling for $5, $10 and $20. Retailing experts said there is another trend that always emerges when money is tight: classic toys remain strong sellers and dolls, board games and toy cars are still doing well.

"Those are coming on really strong this year because of their value," said Morales.