Updated: Wednesday, 25 Nov 2009, 6:13 PM CST
Published : Wednesday, 25 Nov 2009, 6:13 PM CST
AUSTIN (KXAN) - North Austin tropical fish and aquarium store owner hopes to pick up business on Black Friday by going topless.
Caroline Estes, owner of Amazonia Aquariums, hopes that the publicity will help boost sales.
Her store, opened in 1992, recently moved. Between the recession and the move, sales are down. "I'll save my business with whatever it takes," said Estes.
Estes is no stranger to this kind of publicity. In 2001 she organized a topless protest in Austin, demanding the police recognize citizen's rights to go topless. The event attracted national attention.