Exotic car demand high for Formula One

Austin (KXAN) - With tickets for reserved seats to the upcoming Formula One race costing $270 and up, it's clear that race organizers are aiming at a a well-to-do class of people.

That's why businesses that deal with private jets, five-star hotels, high-end restaurants and even exotic cars rentals are already booked with customers the for the Formula One weekend in November.

"It's going to be Super Bowl times 10," said Jacob White, CEO of Lone Star Exotics, a car rental company that deals with the likes of Lamborghinis, Ferraris and Corvettes.

The F1 is the main reason the business moved from Denver to Austin a year ago.

"Austin was high on the list with a great economy and really steady growth, but when we saw Circuit of the Americas track was announced -- that was a no brainer for us," White said.

Especially with the type of fans F1 typically attracts: Those who place a high value on comfort and style.

"For our particular clientele coming in, they requested a Texas-style experience," White said. "You know, Texas has a little reputation around the world. We'll wisp them away to a private ranch about an hour from here."

The orders were selling so fast, White said he had to called in reinforcement.

"We've got cars coming in from other cities, as well as New York is bringing in some cars to help supply the demand for that specific weekend." said White.

Dozens of Whites client's will be coming from Africa, Australia and Europe.

On an average Formula One race, half a billion people from around the world tune in to watch.