KXAN owners buy Red McCombs Media

PROVIDENCE, R.I. (KXAN) - RM Media, LLC (formerly Red McCombs Media) has been acquired by LIN TV Corp. , the Providence, RI based parent company of KXAN and kxan.com .

RM Media was launched in 2004 by online entrepreneur Jon Flatt. Media and business mogul Billy Joe “Red” McCombs added his name and financing in 2005 helping develop the company as an industry leader in online advertising. Under the new ownership, Flatt will continue leading the Austin team in the role of President and CEO of RM Media.

Flatt talks about broadening the scope

RM Media employs 38 people in its Austin office in addition to sales representatives strategically placed throughout the country. Flatt describes his business as a “media services” company that sets itself apart by offering clients diverse product offerings that focus customers. “New media is not about one thing,” according to Flatt, “it’s not just about search marketing or display advertising or email marketing… it’s about figuring out what is the best particular marketing venue for that individual client, so we’re very diverse in our product offerings, which is our strength – and its kept us one step ahead of the competition because we understand that every business is different and every business has different goals.” RM Media’s clients include small, medium and large businesses including Ford, Sony Pictures and Time Warner Cable. Its advertising and marketing services include rich media, video advertising, search engine marketing and search engine optimization.

“It’s going to be a great marriage”

RM Media’s courtship with LIN TV began approximately one year ago. Flatt says the partnership works because both companies share common goals: “The great thing about television is I see a lot of the same possibilities with internet that have happened with quantifiable advertising.”

LIN TV Corp. is a publicly traded media company which owns and/or operates 27 television stations in 17 U.S. markets. The company also owns and/or operates more than 50 television station and niche web sites and mobile marketing solutions. In announcing the acquisition, LIN TV CEO Vincent Sadusky says, "RM Media advances LIN's transformation from a local broadcaster to a digital media company with a national footprint,"