New Web site is collectors' blue book

AUSTIN (KXAN) - When someone is looking for the value of their car they check the blue book. Now an Austin company has come up with an online resource to find the blue book value of everyday items and collectables.

"I'm getting ready to move, I need a little extra money so I thought I would try and sell them on e-bay through iTaggit," said Nataysha Doyel, an Austin collector.

Nataysha Doyel has been a lifelong collector of Madame Alexander dolls. To figure out its fair market value she's logging onto iTaggit.com .

"iTaggit is a website that allows customers to value items, personal possessions whether it be collectables, household items, and then export it to online market places," said Amanda McGuckin Hager, the Marketing Director for iTaggit.

The Austin startup determines the value by calculating the last 90 days of closed e-bay auctions. Nataysha finds her doll is valued at 40 dollars. But iTaggit can also come in handy for someone who is in the market to buy something.

"If I'm buying on e-bay or Craigslist I kind of want to know am I getting taken, is this a good fair price, what's the lowest I can offer on this?" said McGuckin Hager.

The company makes money by charging a small fee to search the value of an item. Collectors can also pay to have their collection posted.

"It's a way for collectors to connect with each other and maybe fix up their incomplete collection," said Doyel.

iTaggit can be a good starting point when trying to figure out the fair market value of your stuff.

"It's kind of the bluebook of everything else," said McGuckin Hager.

Value reports from iTaggit's can be used for insurance purposes or estate planning.