High school students win top honor

AUSTIN (KXAN) - Top honors went to a group of high schoolers with bright business futures.

The Austin Leaders of Tomorrow competed against 21 other teams, for $6,000.

Through a program called SWOT- or Strengths, Weaknesses, Opportunties and Threats, they built a business model for Samsung electronics. It includes a marketing and commercial strategy.

The teens decided the company should go global while focusing on local products.

"We all had our individual parts, we're all very strong, we're all very confident and our recommendations and new marketing strategy and out commercial that we used helped set us apart from everyone else," said Jasmine Lee, Leaders of Tomorrow, Austin Chapter.

This year Samsung cut more than a dozen workers from its Austin plant, including several senior managers.

Samsung is the worlds largest maker of memory chips.

In August the teenagers are headed to Dallas to compete for more scholarship prizes.