Man or Astroman performs at SXSW Music 2010 (Charlie L. Harper III/KXAN)

'Instrumenti' from Latvia brings its happy-hardcore-cuddle-pop to SXSW 2010 (Charlie L. Harper III/KXAN)

The Octopus Project's Yvonne Lambert faces off on the theramin with Man or Astroman during SXSW Music 2010 (Charlie L. Harper III/KXAN)

"Hexadecagon" by The Octopus Project at SXSW 2010. (Charlie L. Harper III/KXAN)

The Octopus Project plays SXSW 2010 (Charlie L. Harper III/KXAN)

The Octopus Project plays SXSW 2010 (Charlie L. Harper III/KXAN)

Yvonne Lambert of The Octopus Project plays the theramin at SXSW 2010 (Charlie L. Harper III/KXAN)

SXSW Music 2010 (Charlie L. Harper III/KXAN)

Canada showcase sets up at SXSW 2010 (Charlie L. Harper III/KXAN)

Free front row seats at Auditorium Shores (Erin Cargile/KXAN)

Sixth Street at SXSW 2010 (By Charlie L. Harper III/KXAN)

Tom Petersson, Rick Nielsen, and Robin Zander of Cheap Trick show the 8-track release of "The Latest" at SXSW 2010. (Charlie L. Harper III/KXAN)

Smokey Robinson at SXSW (Catenya McHenry/KXAN)

Bar patrons at SXSW 2010 (Charlie L. Harper III/KXAN)

SXSW 2010 (Paul Pizana/KXAN Special Contributor)

Welcoming SXSW bands at ABIA (Chris Allen/KXAN)

'Instrumenti' of Latvia - the hardest working pandas on Sixth Street (Charlie L. Harper III/KXAN)

'Instrumenti' of Latvia (Paul Pizana/KXAN Special Contributor)

'Instrumenti' of Latvia at SXSW 2010 (Paul Pizana/KXAN Special Contributor)

"Hexadecagon" by The Octopus Project at SXSW 2010. (Charlie L. Harper III/KXAN)

"The Big One" day party, presented by Do512.com and Shiner. (Charlie L. Harper III/KXAN)

Scott Dadich, Creative Director of WIRED Magazine addresses a fan at SXSW 2010.

Dan Black at "The Big One" day party, presented by Do512.com and Shiner. (Charlie L. Harper III/KXAN)

Court Yard Hounds featuring Martie Maguire and Emily Robison of Dixie Chicks play Antone's at SXSW 2010 (Charlie L. Harper III/KXAN)

The guitar show at SXSW Music 2010 (Charlie L. Harper III/KXAN)

The guitar show at SXSW Music 2010 (Charlie L. Harper III/KXAN)

The guitar show at SXSW Music 2010 (Charlie L. Harper III/KXAN)

The guitar show at SXSW Music 2010 (Charlie L. Harper III/KXAN)

SXSW Music 2010 (Charlie L. Harper III/KXAN)

SXSW Music 2010 (Charlie L. Harper III/KXAN)

SXSW Music 2010 (Charlie L. Harper III/KXAN)

SXSW Music 2010 (Charlie L. Harper III/KXAN)

SXSW Music 2010 (Charlie L. Harper III/KXAN)