Lake Travis (Mary Lee/KXAN)
Updated: Monday, 05 Apr 2010, 3:35 PM CDT
Published : Monday, 05 Apr 2010, 3:30 PM CDT
LAKE TRAVIS, Texas (KXAN) - AquaPalooza organizers have changed the date of the upcoming festival at Lake Travis. Instead of taking place at the end of the month, it will now stretch out from July 4-10, ending in a “major” floating concert by a still unannounced act.
Past locations for the event across the U.S. have included major names like Alan Jackson and Taylor Swift. Organizers originally said they would announce this year’s act weeks ago but have yet to do so.
The concert event date on July 10 is set to run from noon to 7:30 p.m. at The Reserve at Lake Travis , which is between Point Venture and Briarcliff. Several area chambers of commerce are partnering with organizers to sell $40 wristbands online for associated events throughout that week, including cover charges and discounts at many local businesses.
Organizers have also indicated the event will be modeled after the Austin Aqua Festival , a 10-day concert series that ran from 1962-1998 on Lady Bird Lake, then later Town Lake. Many consider the current Austin City Limits Music Festival the successor of Aqua Fest, which had several popular acts like Dolly Parton over the years. Financial woes eventually led to the downfall of Aqua Fest in the 90s.