KXAN debuts new and enhanced iPad app

AUSTIN (KXAN)  - Continuing to build upon its suite of digital offerings, KXAN today announced its new and enhanced iPad app that combines its award-winning local content, video and citizen journalism technology, “Report It,” among other unique features, in a user-friendly experience that is customized and optimized for the tablet.

Highlights of KXAN’s Version 2.0 iPad app include:

• Immediate access to stories and blogs published in real-time from KXAN digital content centers
• Breaking news alerts to help users stay informed even when the app is closed
• Enhanced video presentation in one easy to navigate, comprehensive catalog
• Interactive weather maps and information designed for consistency on all media platforms
• New “Report It” functionality that leverages iPad’s built-in features, allowing users to easily send and share news, photos and videos

“We are pleased to continue our tradition of bringing innovative products to Austin and surrounding areas, and making it more convenient for users to access our superior local content on the most popular electronic devices,” said Eric Lassberg, KXAN president and general manager. “Our new iPad app was thoughtfully designed to deliver a best-in-class user experience and is yet another example of our in-depth news commitment to central Texas.”

In October 2010, KXAN launched its first generation iPad app into the emerging tablet space. Since the launch of the iPad 2, KXAN has been perfecting its technology to take advantage of the tablet’s increased processing power, photo and video enhancements and new graphics engine. Version 2.0 is available free of charge on in the app store .